Vivi Palheiro's Portfolio

Leadership Experience

Showcasing my passion for music through various impactful initiatives.

MUSBA

As Co-President of MUSBA, I lead the organization’s overall vision, strategy, and execution, working closely with a diverse executive board to deliver high-impact programming for the NYU Music Business community. I oversee large-scale initiatives that connect students with the industry, while ensuring seamless coordination across events, partnerships, and internal operations.

Through my role, I focus on elevating MUSBA’s presence on campus, strengthening relationships with top industry partners, and creating meaningful, career-driven opportunities that empower students to confidently navigate and succeed in the music industry.

MVP Jams

As the Founder and CEO of MVP Jams, I focus on conducting in-depth research and preparing insightful analyses of the music industry, ensuring our content remains relevant and engaging. I successfully created 15 personalized playlists tailored for various brands, showcasing their unique identities through curated musical selections. Additionally, I took the initiative to draft press releases for upcoming singles from emerging artists, effectively reaching out to various press outlets to enhance their visibility and garner interest. This multifaceted approach contributed to our publication's credibility and fostered connections between artists and audiences, creating a vibrant community around new music.

Work Experience

Strategic Marketing Intern at SOB's

Assistant VP of Fundraising at Women In Music

Operations intern at Adhyarôpa Records

Marketing Operations intern at Buzzina Digital

Digital Intern at Primary Wave

Usher at NYU Skirball

Women in Music is a 501(c)3 non-profit organization committed to advancing equality, visibility and opportunities for women in the musical arts through education, support, empowerment and recognition. 

Sounds of Brazil (S.O.B.’s) is a legendary live music venue in SoHo, NYC. Over the years, it has become a global destination for music lovers, hosting icons like Celia Cruz, Marc Anthony, Seu Jorge, and emerging stars such as John Legend, Kanye West, and Drake. Renowned for its intimate atmosphere and diverse programming, S.O.B.’s has launched careers and attracted audiences worldwide, specializing in Latin, Caribbean, R&B, Hip-Hop, and World Music. With a legacy of over four decades, it remains a cultural cornerstone and a driving force in the music industry.

Primary Wave Music is a leading independent music publisher and talent management company, home to some of the most iconic artists, songwriters, and catalogs in music history. Its roster spans legends like Bob Marley, Prince, Whitney Houston, Stevie Nicks, and Smokey Robinson, alongside influential catalogs such as Sun Records. Representing over 1,000 Top 10 singles and more than 400 #1 hits, Primary Wave is known for reintroducing classic music to new generations through innovative marketing and strategic partnerships. With a strong entrepreneurial spirit, the company not only preserves cultural legacies but also develops emerging talent, positioning itself as a driving force shaping both the history and future of the global music industry.

Buzzina Digital drives the turning point for projects and businesses. In addition to a detailed action plan and a project tailored to each client, they are focused on delivering more and more results for everyone who is with them.

NYU Skirball holds close to James Baldwin’s dictum that “artists are here to disturb the peace.” Their mission is to present adventuresome, transdisciplinary work that inspires yet frustrates, confirms yet confounds, entertains yet upends. They proudly embrace renegade artists who surprise, productions that blur aesthetic boundaries, and thought leaders who are courageous, outrageous, and mind-blowing.

Chief Of Communications at BRASA NYU

BRASA @ NYU is a vibrant student organization dedicated to celebrating Brazilian culture and building a strong sense of community on campus. It creates a welcoming home for Brazilians living abroad while also embracing anyone with an interest in Brazil, fostering connection through cultural events, social gatherings, and shared experiences. Through its initiatives, BRASA aims to bring people together, amplify Brazilian voices, and cultivate a space where culture, identity, and community thrive.

Adhyâropa Records is a 100% artist-owned record label founded in 2021 by the members of 9 Horses. The label wanted to create a home for artists to release music that defied genre or description, and to give them not only the freedom to make and release music the way they want, but to have artistic and financial agency over their music. All Adhyâropa artists own their masters, and receive far greater percentages of their profits

Empowering Music Industry Through Passion

I'm dedicated to promoting inclusivity and supporting artists to help launch their career

Inspiring future music leaders together.

Get in Touch

Connect with me to discuss music, events, and opportunities in the industry. Let's collaborate!